Video Video marketing is spreading fast like a bushfire in dry windy terrain, in terms of popularity. Internet users want more and more videos about anything and everything. Businesses are producing how-to videos, product promos, video sales letters, background header videos and educative video content. It all started with GIFs and now people are going crazy over motion content. Video marketing is on its way to dominating digital marketing as […]

It’s a new year and you need to budget for your digital marketing strategy. Unfortunately, you feel as though there isn’t enough to budget for. Guess what… Everyone feels that way. Every marketing manager or business owner feels as if they’re working with limited funds. Budgeting is one of the most prominent yet overlooked tasks in digital marketing. It’s not just about the large sum of money you have to […]

When we talk about content marketing, we think about big brands like Coca-Cola. This is probably because content marketing is perceived as an expensive way of marketing, which takes time to yield fruits. But we are not in the 80s. It’s the 21st century and we have internet. Content marketing has become easier than ever and consumers are responding to content by corporates more than ever. Fortunately, there are many […]